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Digital footprint refers to the unique and distinctive trace that users leave online through their actions, interactions, transactions and behaviors on the web.

Every time a user visits a website, performs a search, posts on social media, clicks on an ad, or performs any other online activity, data is generated that, combined, forms a digital profile.

This data may include IP logs, cookies, browsing histories, and more. Companies and marketers use these digital footprints to personalize the user experience, deliver targeted advertising, and improve their services. However, there is growing concern about privacy and the use of this information without the user’s knowledge or consent.