Glossary · Intelligence

Profiling

Intelligence

Profiling involves analyzing and categorizing individuals or companies based on specific characteristics.

Profiling involves analyzing and categorizing individuals or companies based on specific characteristics. In business, this could refer to segmenting customers based on their purchasing habits, demographics, or online behavior.

For example, a marketing company could create customer profiles to design more effective advertising campaigns targeting specific segments of its audience.

Related terms Secondary sources Secondary sources are documents and informational resources that analyse, interpret, synthesise or contextualise information previously generated by primary sources. Social engineering Social engineering refers to a set of methods that attackers use to manipulate people with the aim of obtaining confidential information or access to systems. SWOT analysis SWOT Analysis is a strategic framework used to evaluate the position of an organization, project, product, or initiative through the structured assessment of four key dimensions: strengths, weaknesses, opportunities, and threats. Technology surveillance Technology surveillance is the systematic process of identifying, monitoring and analyzing information about the latest technologies, research and developments in a specific field.