Strategic Foresight refers to a systematic long-term approach to anticipating and understanding the complexities and uncertainties of the future business environment, with the aim of identifying opportunities and threats and informing strategic decision-making. It involves economic, social, environmental, and political dimensions with the objective of leveraging emerging trends and constructing plausible scenarios, testing both existing and new variables for their potential impacts.
Unlike conventional forecasting, strategic foresight seeks to explore multiple futures, mitigating cognitive and social biases that may solely focus on singular outcomes.
Furthermore, Strategic Foresight empowers businesses to stay ahead of emerging trends and anticipate potential challenges, providing a competitive advantage in rapidly evolving markets.
