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A trend is a pattern of behavior that repeats itself over a period of time. It can be observable in data, behaviors or events.

What makes a trend important?

Trends are important because they can provide information about the future. By identifying current trends, businesses can anticipate coming changes and take steps to adapt to them.

How are trends identified?

Trend following can be a complex process. Trend analysts use a variety of methods to identify patterns, such as:

  • Data Analysis: Collecting and analyzing historical data can help identify trends.
  • Observation of behaviors: Observing the behaviors of consumers, workers or clients can help identify trends.
  • Event Analysis: Current event analysis can help identify emerging trends.