Skip to main content

Blind Spots refer to cognitive biases and factors overlooked by companies, leading to potential risks or missed opportunities. Cognitive biases are systematic patterns of deviation from rationality in judgment or decision-making, often resulting from psychological factors. The most common blind spots are including black swans, rare, unforeseen events with significant consequences; black elephants, high-impact but neglected issues; and black jellyfish, hidden threats or vulnerabilities. Addressing blind spots helps businesses mitigate risks and capitalize on opportunities that may otherwise go unnoticed.