Skip to main content

Decision making is a critical competency in any organization. It requires evaluating a series of options and selecting the one that best aligns with the company’s objectives and strategy. This decision is not always based on quantitative data; Often, qualitative factors, organizational values, and expert judgment play essential roles.

In business, decisions range from strategic (e.g., entering a new market, merging with another company) to operational (e.g., selecting a supplier, launching a marketing campaign). Effective decision making in the corporate world often involves balancing risks and rewards, considering the short and long term, and, most importantly, being willing to adapt and change course if a decision does not produce the desired results.