Sigma Company

Anticipation and generation
of future scenarios

The change in perspective, with an eye to the future, resulted in more informed decision making

Innovation Director

The Challenge

Sigma now seeks to anticipate changes in the furniture industry and assess potential risks and opportunities. The company faces difficulties in its strategic planning and decision making due to changes in design trends, fluctuating material prices, and volatile market demand.

Faced with this uncertainty, the company seeks tools to anticipate and prepare for different futures.

La Solución

Once scenarios have been generated, Sigma analyzes each scenario to understand its potential impact on critical areas such as production, marketing, distribution and finance. This allows Sigma to identify emerging opportunities and potential risks associated with each scenario, as well as develop contingency plans and adaptive strategies to effectively respond to market changes.

For example, one challenge that arose was related to a possible emerging trend toward minimalist design. To generate corresponding scenarios, Sigma analyzes market data, researches consumer preferences and possible solutions for the adoption of minimalist styles in its designs. Factors such as the popularity of clean lines, neutral colors and functionality are considered. Sigma considers how to adjust its production and marketing strategy according to the results of the scenarios.

The Impact

For example, if one scenario shows an increased demand for custom furniture, Sigma can adjust its production and expand its product line to meet this emerging demand. Similarly, if another scenario suggests a decline in demand due to changes in design trends, Sigma can diversify its distribution channels or invest in marketing to maintain its market share.

Scenario generation helps Sigma navigate an uncertain future and make strategic decisions based on data and analysis, anticipating potential changes in its industry.