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cuatro arquetipos de futuro | four future archetypes

Building possible futures: exploring the four archetypes of the future and their implications for business strategy.

The four archetypes of the future are a conceptual framework designed to help organizations understand and prepare for possible futures. This methodology is based…
envejecimiento de la población | aging population

Megatrends #01: Aging population

The aging of the population in Western countries is a global megatrend that is transforming society and the economy worldwide. As people live longer,…
destinos turísticos inteligentes | smart tourist destinations

Smart Tourism Destinations in Spain: Innovation and Sustainable Development

The tourism sector in Spain has undergone a significant evolution in recent years, adopting emerging technologies and innovative approaches to improve the experience of…
inteligencia artificial en la estrategia | artificial intelligence in strategy

The use of artificial intelligence in strategy

Artificial Intelligence is revolutionizing the business world, from the most technical tasks to strategy. Not surprisingly, the increased use and applications of AI to…
megatendencias | megatrends

Megatrends #00: impossible to ignore

“Anticipation in the face of change” is the motto we adopted in our company 11 years ago. We believe that anticipating changes that may…
prospectiva estratégica e inteligencia competitiva | strategic foresight and competitive intelligence

Strategic Foresight vs. Competitive Intelligence: two approaches, one goal

In today's business world, information and anticipation are key to success. Two solutions and methodologies used to obtain valuable information and make strategic decisions…
wildcards de futuro | wildcards of the future

Wildcards of the future: preparing for the unpredictable

The ability to anticipate and adapt to change is not only an advantage over the competition, but also a necessity to ensure long-term sustainable…
el futuro de las tecnologías emergentes | future of emerging technologies

Everyone looks to the future: emerging technologies and disruptive innovation

As we move into the future, we face a radical transformation of our reality thanks to emerging technologies and disruptive innovations, the scope and…
deepfakes

Deepfakes and their Impact on the Right to be Forgotten: A Challenge for the Digital Age

In the digital age, the rights to privacy and integrity of personal information are increasingly crucial. One such right, the Right to be Forgotten,…