Kappa Manager

Right to be Forgotten for the protection of personal branding

Thanks to the application of the Right to be Forgotten, I was able to eliminate obsolete and irrelevant information to improve my personal brand.

General Manager

The Challenge

Despite his efforts to maintain a positive professional and corporate image, the executive found that certain information, such as past events, outdated press releases and details of his previous career path, continued to appear in search results, affecting his current image and the public’s perception of his personal brand.

The Solution

This refers to the right of the data subject to obtain without undue delay the erasure of personal data concerning him. The person responsible for the processing must delete this data when one of the following circumstances is met:

  • The personal data are no longer necessary for the purposes for which they were collected or processed.
  • The processing was based on the consent of the data subject, and the data subject withdraws his or her consent.
  • The data subject objected to the processing and no other legitimate grounds for the processing prevail.
  • The data were processed unlawfully.
  • Deletion is necessary to comply with a legal obligation.
  • The data were obtained in connection with information society services directed at minors.

The implementation of the right to be forgotten is based on applicable legislation, such as the General Data Protection Regulation (GDPR) in the European Union or similar privacy laws in other jurisdictions, such as the Organic Law on Data Protection (LOPD) in Spain.

Thanks to this right, the manager was able to request the removal or de-indexing of obsolete and non-relevant information from search engines and other online repositories. A dedicated team and structured process was established to manage requests and coordinate with online service providers to ensure that removal requests were fulfilled in the shortest possible time. Specifically identified information that was no longer relevant to its current operations and justified the need for removal based on the protection of its reputation and the accuracy of the information available about it.

The Impact

The public perception of the executive changed positively, which in turn had an impact on his relationship with customers, investors and business partners.